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The challenge 
In an environment where managers compromise safety for profit, our mission was make workers become Renania ambassadors and encourage them to demand Renania safety equipment from their employer. 

Insight 
Employees see a direct conversation with their employer as risky – good or bad, their direct demand could compromise their job as it is. 

Idea 
Demand safety with a coffee 

As often managers compromise safety for profit, many employees face an inner conflict: expressing their wish for safety equipment could compromise their position.  

Everyone needs coffee at some point in the day, so the “Demand safety with a coffee” vending machine offers workers the possibility to grab an extra cup for their employer. The delicate subject of safety equipment is tackled by the cup’s design, each having a special illustration to send the message. 

With digital and outdoor working together, workers don’t even have to say anything: just enjoy some good coffee and let the cup speak for itself!

The delicate subject of safety equipment is tackled by the cup’s design, each having a special illustration to send the message.

Digital and outdoor come to work together as a whole, as the interactive machine allows people to customize the cup’s design on the spot. Moreover, within an online dedicated application powered by Renania, they can customize cups, share them, and even choose where the design will be delivered.

As everyone needs coffee at some point in the day, the “Demand safety with a coffee” vending machine offers workers the possibility to grab a cup for themselves and a free one for their employer.

These machines will be presented in locations near work sites, at bus shelters. Bus ceilings will serve as displays to be seen by workers on cranes or other high places.