As often managers compromise safety for profit, many employees face an inner conflict: expressing their wish for safety equipment could compromise their position.
Everyone needs coffee at some point in the day, so the “Demand safety with a coffee” vending machine offers workers the possibility to grab an extra cup for their employer. The delicate subject of safety equipment is tackled by the cup’s design, each having a special illustration to send the message.
With digital and outdoor working together, workers don’t even have to say anything: just enjoy some good coffee and let the cup speak for itself!
Digital and outdoor come to work together as a whole, as the interactive machine allows people to customize the cup’s design on the spot. Moreover, within an online dedicated application powered by Renania, they can customize cups, share them, and even choose where the design will be delivered.