Ironing can be annoying and even scary. Luckily Philips found a way into making this a child’s play thanks to their new steam stations. In a cross-country European campaign, we introduced new ways of having your garments look ace. Each market had their own message developed, but I personally preferred the one who translated into monsters and fun.

During this campaign, I was in charge of all the digital aspects - from simple banners to social media content.