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Repositioning
Eurodent helps you gain self-confidence with a smile 

Insight 
A smile has the power to make you feel and sound more confident in yourself

Idea 
Put a voice to your smile

Strategy
Studies have shown that a smile is so powerful that we can even hear it on the telephone – the voice of someone who smiles is warmer, more powerful, more confident. So, if people can sense this, why couldn’t a website have this power also? 

We target people interested in their work and social performance by placing special devices that act as self-confidence dispensers in places such as office buildings. Each of them will guide people onto a voice-activated Artificial Intelligence platform. 

In order to access the miraculous self-confidence solution, people would have to pronounce the website sections they wish to visit. Based on their voice inflection, the website will respond, refusing to permit access if the person’s voice doesn’t convey confidence, or conveys little of it. 

However, the AI will always suggest people to try and say things with a smile. This will naturally generate the right tonality of the user, making it easy to navigate within the website and learn how Eurodent helps you gain self-confidence by taking care of 

We target people interested in their work and social performance by placing special devices that act as self-confidence dispensers in places such as office buildings, random walls or mirrors. Because who doesn't need an extra confidence boost?

Through the dispensers, people will be guided onto a voice-activated platform. In order to access the miraculous self-confidence solution promised offline, people would have to pronounce the website sections they wish to visit. Based on their voice inflection, the website will respond, refusing to permit access if the person’s voice doesn’t convey confidence, or conveys little of it.

However, the website will always suggest people to try and say things with a smile. This will naturally generate the right tonality of the user, making it easy to navigate within the website and learn how Eurodent helps you gain self-confidence by taking care of your smile.